Our custom user research services are a narrative that explains your customer journey mapping. We provide the clarity needed to make high-stakes business decisions with confidence. Find the top user research services on board:
We observe users in their natural environment, their homes or offices, to see the real-world distractions and hacks they use. This reveals hidden pain points that laboratory tests often miss.
We track user behaviour over days or weeks to understand how their relationship with your product evolves. This is vital for apps aiming for daily habit formation.
We let users organise their information themselves. This ensures your website navigation matches their mental model, making your site feel intuitive from the first click.
We test your product with users who have diverse cognitive and physical needs. We ensure your brand is inclusive, meeting new global compliance standards like WCAG 3.0.
Using advanced AI-assisted interviews, we measure the emotional response to your brand. Do users feel frustrated, empowered, or bored? We find the emotional hot spots.
We don't just test your site; we test your competitors' too. We show you exactly where they are winning and where they are leaving money on the table for you to grab.
The consultants at Sumedha Softech ensure that every research study provides actionable intelligence, not just interesting trivia. Follow our transparent steps for the user research process and scale your business according to the trend:
Identifying your unknowns, we move your business forward, turning vague questions into testable goals.
Using advanced screening to find your exact target audience, from tech-savvy Gen Alpha to industry-specific professionals.
Whether it's a 1-on-1 moderated interview or an unmoderated heat-map study, gathering thick data that captures both what users do and what they say.
We give you the top 3 fixes that will have the biggest impact on your ROI immediately.
We are the empathy experts. We bridge the gap between technical data and human behaviour, acting as a voice of the customer for your team. Sumedha Softech is all set to build the best user experience for you!
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28, Ghanshyam Vihar Vistar, Vaishali Nagar, Jaipur (Raj.) - India
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Choosing Sumedha Softech for your user research means you stop making business decisions based on best guesses and start making them based on evidence. We act as your eyes and ears in the market, uncovering the hidden reasons why people buy, click, or leave. Here are the human-centred benefits of partnering with our research team:
We uncover the 'why' behind user drops, ensuring you spend your budget fixing real problems rather than guessing.
By testing ideas with real people before you build them, we save you thousands in wasted development hours.
We provide a neutral perspective that identifies blind spots your internal team might miss due to product proximity.
We find and interview your exact target audience, from niche professionals to global consumers, to ensure data accuracy.
We use advanced analysis tools to turn hundreds of hours of interviews into actionable insights in days, not weeks.
We test with neurodivergent and disabled users to expand your market reach and ensure legal compliance.
Analytics tell you what is happening, e.g., people are leaving at the checkout page. User research tells you why it's happening, e.g., people are leaving because the shipping text is confusing. Analytics gives you the problem; research gives you the solution.
Surprisingly, testing with just 5 to 8 users can reveal up to 85% of your core usability issues. You don't always need a massive study to find the critical leaks in your business.
Actually, B2B research is even more critical. In B2B, a single confused user can lead to a million-dollar contract loss. We specialise in finding and interviewing niche professionals to ensure your complex tools actually work for them.
Synthetic research uses AI to simulate user behaviour. While we use it for quick checks, we believe nothing replaces a real human. We use AI to support our researchers, not replace the genuine human connection.
Research shouldn't be a one-off event. We recommend a continuous discovery model, where small tests are conducted every 2-4 weeks. This keeps your product evolving at the same pace as your customers' habits.